{"product_id":"kolecko-ethic-atlas-12std-115-black-1","title":"Ethic Atlas 12STD 115 Wheel Black","description":"\u003cp\u003e\u003cstrong\u003eEthic Atlas Wheels: Redefining the Limits of Innovation\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eAtlas wheels are engineered with a singular ambition: to revolutionize the wheel industry and set a new standard for mechanical optimization. Designed to be as light as possible while maintaining uncompromising strength, these wheels are the culmination of meticulous research and engineering.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eA comprehensive optimization process has been undertaken to achieve the ideal balance of spoke count, thickness, and advanced technologies. For the first time outside the ultra-premium Black Pearl wheels (by Ethic’s sister brand), Atlas wheels feature full CNC machining from 7075-T6 aluminum—a groundbreaking step in wheel manufacturing.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eTo further enhance performance, the PU molds have been completely redesigned with a unique profile tailored exclusively for Atlas wheels. This innovation delivers exceptional lightness and unmatched comfort. The 12STD variants introduce a softer 85A rubber compound, enabled by the unique contact characteristics of 12STD wheels, providing a smoother, more responsive ride.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThe Atlas wheels also debut a new type of 12STD bearing: the 6901. Compared to the 6001, these bearings are significantly lighter while offering strength comparable to the 608, all while leveraging the benefits of 12mm axles. This breakthrough optimizes weight distribution and stress management on peripheral components, setting a new benchmark for wheel performance.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003eEthic Atlas Wheels: Featherlight Performance That Redefines Possibilities\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey Enhancements (vs. Incube V2 12STD 115mm wheels):\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e20% lighter (-55g):\u003c\/strong\u003e The lightest 30mm wide wheel in the world by a significant margin.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIncreased strength:\u003c\/strong\u003e Engineered for durability without sacrificing weight.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eRefined PU shape:\u003c\/strong\u003e Designed for superior performance and comfort.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSofter PU (85A):\u003c\/strong\u003e Enhances grip and smoothness.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e7075-T6 Aluminum Construction:\u003c\/strong\u003e Aerospace-grade material for maximum strength-to-weight efficiency.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eAtlas wheels push the boundaries of innovation, offering riders the ultimate balance of lightness, strength, and performance.\u003c\/p\u003e","brand":"Ethic","offers":[{"title":"Černá \/ Černá","offer_id":57680656367998,"sku":"915744","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/9713\/0878\/files\/ethic-dtc-wheel-atlas_115-12std-black-1_ve_st_edn_velikosti_1.jpg?v=1783957461","url":"https:\/\/gizmania.sk\/products\/kolecko-ethic-atlas-12std-115-black-1","provider":"gizmania-eu","version":"1.0","type":"link"}